Nadia Syazwani
Personal archive — since 2019

NADIA
SYAZWANI

Writer. Strategist. Builder.

I build ideas into content, audiences, products and businesses. For more than 7 years, I've worked across writing, content, digital marketing and online business — from publishing books and building communities to working with brands and launching my own digital ventures.

Explore My Work [ About Nadia ]
7+ Years
in digital marketing, content & copywriting
103K+
combined TikTok following across NadiaTulis, IlmiShares, Sticker Singgit & BuildwithWani
1,300+
books sold
625+
students acquired through Sticker Singgit
RM100K+
documented sales across 3 years of digital ventures
About

I've never really been interested in doing just one thing.

Writing was where I started. Over the years, that grew into content creation, copywriting, publishing, audience building, client work, marketing, education and eventually building businesses of my own.

  • I've written books.
  • I've built online platforms.
  • I've worked behind the scenes with brands.
  • I've taught people how to write.
  • I've created digital products.
  • I've built communities.

And I've learned, mostly through doing, what it takes to turn an idea into something people actually see, use and pay for.

Today, I work at the intersection of content, creativity, marketing and digital business.

I'm still writing. I'm still building. And I'm still figuring out what comes next.

What I've Built

From writing on the internet to building businesses around it.

My work has taken many forms over the years. Some started as personal projects. Some became businesses. Others became opportunities to work with people and brands. But there's one thing they have in common: I built them.

01 — NadiaTulis

NADIA TULIS

Where the writing started becoming something bigger.

NadiaTulis grew from a writing platform into an audience of 89K TikTok followers, while giving me the foundation to explore publishing, ghostwriting, content creation and digital products.

1,300+books sold — Kelab Hati Yang TersakitiPublished under Whitecoat Publisher and sold through Kinokuniya and Popular Bookstore Malaysia.
30+eBooks createdAcross personal projects and client work.
7books publishedThrough personal publishing and ghostwriting.
89KTikTok followers
[ Explore NadiaTulis ]
02 — IlmiShares

ILMISHARES

Turning knowledge into something people could learn from.

IlmiShares became a space where I shared what I knew about writing, ghostwriting and copywriting — and eventually turned that knowledge into education.

184students — through Bootcamp 101 Ghostwriter, at RM99 per student2023–2024
RM18,216in sales generated from the bootcamp
6,000+TikTok followersIncluded collaborations with Eibah Saebah, Founder of Unseen Writer.
[ Explore IlmiShares ] [ Threads ]
03 — Sticker Singgit

STICKER SINGGIT

Building a digital product business from the ground up.

Sticker Singgit is one of my clearest examples of turning an idea into a real digital business. From May 2025 to August 2026:

625students acquired
RM48,643.27total sales

This chapter pushed me beyond creating content for other people. I had to think about the offer, positioning, content, acquisition, conversion and the actual business behind it.

[ View Sticker Singgit ]
04 — BuildwithWani

BUILDWITHWANI

Building for recurring value, not just one-off sales.

BuildwithWani is an accountability community built around helping members stay consistent while having access to digital resources and tools.

50members
~RM2,000monthly recurring revenue

The ecosystem also includes digital products such as prompts, GPTs, Gems and other resources. It's a newer chapter — but an important one. Because I'm increasingly interested in building products, communities and businesses that continue creating value beyond a single transaction.

[ Explore BuildwithWani ]
Client Work

Before I built businesses, I built results for other people.

I've worked with businesses and brands across content, copywriting, social media, UGC, food videography, TikTok growth and digital marketing. Some of the work was about writing. Some was about getting attention. Some was about figuring out why an account wasn't growing. And sometimes, it was simply about helping a business show up online consistently.

Selected client results
ClientGrowthSalesNotes
Uncle Best Mart TikTok
79 → 34.1K followers
+20% sales
Organic TikTok growth
Restoran Terrapong TikTok Threads
5,342 → 8,981 followers
+30% sales
6-month growth period
Asam Pedas Lauk Kampung TikTok
80 → 1,034 followers
+10% sales
3-month growth period
Restoran Periuk Kampung TikTok
49 → 406 followers
+10% sales
Consistent organic content
UVKool Kulai TikTok
467 → 627 followers
+30% sales
Content + KOL/influencer activity
LM Reflexology TikTok
250 → 525 followers
+15% sales
3-month content growth
OrderSini Threads
31 → 876 followers
— sales
Threads growth in 30 days. WhatsApp channel grew to 264 members in 14 days.
Shida Cookies
7K+ reach, 5K+ organic reach, 1.5K followers
— sales
173 content interactions · 106 link clicks
Brands I've worked with
Uncle Best · Mypuff Official · Putri Dewi · NadiaTulis · Dnars Skincare · Phero Essence · Aie Ecommerce — and other local businesses and brands.
View Full Portfolio
What I Do

The work sits somewhere between creativity and business.

I don't see content as something that exists on its own. Good content needs a reason to exist. Depending on the project, my work can involve:

Copywriting

Sales copy, brand voice, social media copy, website copy and storytelling.

Content Strategy

Figuring out what to say, where to say it and how to make people care.

Social Media

Organic content, account growth and content systems.

Digital Products

Turning knowledge and ideas into products people can actually buy and use.

Audience Building

Building platforms and communities around content people want to follow.

Marketing & Funnels

Connecting content, offers, landing pages and conversion.

Creative Direction

Helping ideas become visuals, campaigns and content that feel human.

Business Building

Testing offers, launching products and figuring out what makes a digital business work.

The Numbers

A few things I've built along the way.

89KTikTok followers — NadiaTulis
6K+TikTok followers — IlmiShares
1,300+Books sold
30+eBooks created
7Books published
184Bootcamp students
625Sticker Singgit students
RM48,643.27Sticker Singgit sales
50BuildwithWani members
RM2K/monthBuildwithWani recurring revenue
Personal Achievements

Long before the businesses, there was Nadia figuring things out.

Some achievements don't fit neatly into a business case study — but they're still part of the story.

President's Award
Maktab Koperasi Malaysia Convocation
4× Dean's List
Diploma in Cooperative Management — CGPA 3.58
Student Leadership
Student Council / MPP — Maktab Koperasi Malaysia
Event Leadership
Event Manager & Cultural Lead for major college events including grand dinners and award ceremonies.
Volunteer Work
Rumah Ihsan Johor · ASEAN-China Youth Forum

Currently pursuing a Bachelor of Arts in Psychology at Open University Malaysia.

The Journey

It didn't happen overnight.

01

Writing

I started with words. Writing became a way to express ideas, connect with people and eventually build an audience.

02

Building An Audience

NadiaTulis showed me that content could become more than content. It could become a platform.

03

Publishing

That platform opened doors into books, ebooks and ghostwriting.

04

Teaching

IlmiShares came next — turning what I had learned into something other people could learn too.

05

Client Work

Working with brands taught me another side of the game: what works when you're responsible for someone else's business.

06

Building My Own

Eventually, I wanted to test those lessons on my own businesses. That's where Sticker Singgit and my other digital ventures came in.

07

What's Next

I'm still building. The difference now is that I'm less interested in chasing one title. I'm more interested in building things that matter.

Currently

So, what am I doing now?

A little bit of everything I've learned so far.

  • I'm building digital businesses.
  • Creating content.
  • Developing products.
  • Working with brands.
  • Experimenting with AI.
  • Building communities.
  • Writing.
  • And documenting what I learn along the way.

I don't have everything figured out. But I know how to start. And I know how to build from there.

Want to know what I'm building next?

Follow the journey, explore my work, or get in touch.

Explore My Work [ Get In Touch ]